IG US Changes Forex Platform Name To tastyfx

IG US, a top forex broker, has revealed that it will rename its trading and platform technology to tastyfx. This will provide a more unified experience for its US clients and connect FX trading with the tasty product line.

TastyFX is a rapidly growing forex broker in the United States. Recently, the company received several top rankings from the ForexBrokers.com Annual Awards. These top rankings include being named the best in five categories: Mobile App, for Beginners, Trust Score, Education, and Web Platform. Additionally, TastyFX was honored as the #1 Overall Broker, a title it has maintained for six consecutive years.

Tastyfx Will Offer A Forex-Centric Brand For US Customers

The name will change, but the brokerage platform that customers cherish will stay the same, with continued improvements that offer more reliable forex trading technology. The firm will provide a forex-centric brand for customers in the US. It will be their forex trading and information source, with zero commissions, supportive customer service, and fast technology.

Forex markets provide a different experience compared to the usual stocks and bonds. Pete Mulmat, Chief Executive Officer of tastyfx, states that renaming the company to tastyfx is the start of a new chapter for the team. The company has seen incredible growth in its business recently, but tastyfx will offer forex traders in the US an even better experience.

The United States retail forex market is growing fast, rising 6% over the last year. Traders are using forex to directly follow changes in the global economy, like inflation rates, decisions by central banks about interest rates, and geopolitics.

IG North America Seeks To Provide Robust Financial Technology Solutions

IG US Holdings, Inc., known as IG North America, owns tasty Software Solutions, tastylive, a financial education platform, tastytrade, and a renowned brokerage firm, tastyfx LLC. The firm operates as a subsidiary of IG Group Holdings plc (LON), a global fintech firm that offers award-winning platforms, products, and access to approximately 19,000 financial markets worldwide.

Tastytrade and Tastylive, divisions of IG North America were founded in Chicago by the creators of Thinkorswim, Scott Sheridan and Tom Sosnoff. In 2021, the two firms were purchased by UK-based IG Group for $1 billion.

The Chief Executive Officer of IG North America and President of Tastytrade, JJ Kinahan, stated that the Tastyfx rebrand shows how they update their company and brands. The firm also aims to continue to provide the quick and easy forex trading experience for its customers.