Fitbit Pay Users Make Switch To Google Wallet

Please note that we are not authorised to provide any investment advice. The content on this page is for information purposes only.

Google is ceasing operations of Fitbit Pay in many countries and transferring users to its Google Wallet service. Fitbit, a pioneer in fitness tracking, has been providing contactless payment options to its users since 2017. It acquired wearable technology resources from fintech Coin to extend its offering beyond its primary service.

Fitbit Offers A Range Of Wearable Devices

After reaching the 30 million users milestone in 2021, the firm was purchased by Google in a Billion-dollar transaction.

As of the end of July, Fitbit Pay will no longer be accessible, encouraging users to switch to Google Wallet. These adjustments do not include Taiwan, Japan, or Saudi Arabia.

Fitbit Pay is a safe and user-friendly mobile payment solution that enables users to make payments using their suitable Fitbit smartwatch at any vendor accepting contactless payments. Their Fitbit smartwatch needs to be connected to an authorized Westpac Mastercard.

Fitbit is a range of wirelessly connected wearable devices, activity monitors, and physical fitness trackers. It includes pedometers, smart watches, and sensors for stairs climbed, sleep quality, and heart rate, along with related software. It functioned as a U.S.-based fitness company and consumer electronics from 2007 to 2021.

The acquisition was reviewed by regulators alarmed about Google’s control over personal information in both Europe and the US. James Park continued as a general manager and vice president of Fitbit after the purchase by Google.

Fitbit Acquired The Assets Of Pebble For $23 Million

In 2019, Fitbit became the fifth biggest wearable technology corporation in shipments. The firm has sold over 120 million gadgets and boasts 29 million users across 100 countries.

In January 2015, the firm effectively challenged a trademark litigation from Fitbug. In March of that same year, the company purchased Fitstar, a fitness coaching application developer, for $17.8 million. Three months later, Fitbit went public through an IPO, securing $732 million.

In May 2016, the company bought a wearable payment service from Coin, a smart credit card corporation. Then in October, Chief Executive Officer James Park revealed that the firm was going through a major transformation.

He stated that Fitbit was changing from being a consumer electronics firm to a digital healthcare corporation. In December, Fitbit bought the assets of Pebble for $23 million. On January 10, 2017, the company purchased Vector Watch SRL, a smartwatch startup based in Romania.

The Fitbit product name was initially held by Fitbit, Inc., established by Eric Freidman and James Park. After Google took over Fitbit, it was integrated into the firm’s hardware division.

About Ali Raza PRO INVESTOR

Ali is a professional journalist with experience in Web3 journalism and marketing. Ali holds a Master's degree in Finance and enjoys writing about cryptocurrencies and fintech. Ali’s work has been published on a number of leading cryptocurrency publications including Capital.com, CryptoSlate, Securities.io, Invezz.com, Business2Community, BeinCrypto, and more.